Archive for the ‘SEO’ Category

How to find a Good Webmaster

In Hiring a webmaster, SEO on June 15, 2010 at 2:32 am
CC by Danard Vincente

Quality webmasters with SEO knowledge are apparently pretty difficult to come by. In the past three months, the company that I am currently working for has gone through a couple of webmasters to handle the technical side of SEO and maintain a smoothly operating website.

How are you (the non-techy individual) supposed to be able to recognize what a good webmaster looks like? You don’t know what the hell a webmaster is supposed to know or do! Well, the two webmaster candidates that we went through had their issues. The first guy was slow and was using unfavorable tactics such as completely over-stuffing content with unnatural keywords. As an SEO copywriter, I understand the importance of incorporating keywords into your text – however, I do NOT believe in solely focusing on attracting search engines. Both search engines and the customer are equally important. You may be ranked number one on a search engine, but once a customer clicks on your link and reads choppy, unnatural copy that seems like it was computer generated, they’re going elsewhere and they’re not coming back. The web guy was also talking about getting us 300 links in a few days. Ummm…what?  Google frowns upon unnatural activity like that. Links should be naturally acquired using quality content that other relevant sites WANT to link to. The second guy…don’t even get me started on him. He was a liar and a bullshitter. When confronted with a question, he’d bullshit his way in circles hoping you’d get confused and think he sounds like he knows what he’s talking about. He would lie about the “loads” of work he was doing and the amount of hours it took him to do it. He didn’t reply to requests, emails or questions.

So, what are you supposed to do? You NEED  a webmaster with SEO knowledge (if that’s important to you). This article on 9 Signs You Shouldn’t Hire THAT Web Guy seems to offer some good information. Do you have any points to add?