.

Archive for the ‘gaining experience’ Category

A Vicious Cycle: Trying to Gain Experience

In Advertising Agency, finding a job, gaining experience, getting hired, Miami Advertising on August 31, 2010 at 11:16 pm

CC by isazappy

When I was first trying to get my break on the creative side of the advertising industry, I quickly learned that people would only consider hiring someone with experience. And I understand why. You can’t trust me to execute creative work that will get results or impress the client if I have absolutely no experience.

But how is one supposed to gain experience if no one will hire them?
It’s a vicious cycle. I took the first job I could get, which was a position as an Account Executive. I was told I could eventually make a switch over to the creative side whenever there was an opening or as I learned the ropes along the way. DO NOT fall for that.

I don’t think they were deliberately lying to me. I just don’t think they thought it through. The longer I was an Account Executive, the deeper my roots were being grounded there. Aside from the fact that I was learning the system and getting better at my role, I also had my own clients. It is only natural that my bosses would not want to end that relationship that i built with my clients and have them switched over to a whole new Account Executive who they did not know. I finally had to resign when I saw that a job in the Creative Department was not in my future there.

How I Finally Started Gaining Experience
I applied to every job posting on all the job search engines and sent out a personalized email to every Advertising agency in Miami. I got nothing. Finally, as I started to reach the end of my list of Advertising agencies to contact, I decided to take a different approach. I needed to offer myself as an intern. I would not specify whether I wanted a paid or unpaid internship (let people offer money if they wanted to). I simply said that I lacked experience and hoped to gain some by interning at their agency. Within a week I had to decide between two different job offers. Both were paid but one paid slightly less and was further than the other. I started working as an Intern Junior Copywriter and after 1 month, I was hired as a full-time employee.

Did you have to find a way around the obstacle of needing experience for your type of work?